Optivant OSOptivant OS
Account intelligence

See which companies are already on your site.

Most B2B website traffic leaves without filling out a form. Account Intelligence matches business visitors to the company level — no personal profiles, no automated outreach — so sales follows real intent instead of guessing.

Abstract network of company accounts connected by signal lines
How it works

From visit to signal.

01

One line of code

Add the tracking snippet to your site. Installation is low-effort and does not change how visitors browse.

02

Match at the company level

Business traffic is matched to the account level using firmographic and IP data — never to named individuals.

03

Surface in the CRM

Matched accounts land in your CRM with the pages they viewed and when, so context travels with the signal.

04

Human follow-up

Your sales team treats it like any other warm account signal: research, reach out, and start a real conversation.

What this is not

Built this way on purpose.

Account-level matching respects the cookie consent settings already on your site. This is a policy choice, not a limitation.

Not individual deanonymization

We do not match anonymous website traffic to named people. Company-level only.

No personal contact scraping

We do not scrape personal emails, phone numbers, or employee profiles from matched accounts.

No automated outreach

Matched accounts never trigger auto-emails or auto-texts to their staff. Outreach is a human decision.

Not lawsuit-style tracking

This is not the pixel-based individual tracking currently facing wiretapping and consent lawsuits.

Illustrative example

What company-level matching can look like.

These numbers are a worked example only. They are not guaranteed outcomes, typical results, or a promise of performance for any individual client.

Monthly site visitors
8,000illustrative example
Opted-in leads from forms
2403% of visitors
Matched companies
96012% of visitors
Accounts sales follows up on
14415% of matched

In this example, the 240 opted-in leads and the 960 matched companies are counted separately. We reserve the word “lead” for people who filled out a form or otherwise opted in.

Where it fits

An add-on to the revenue engine.

Account Intelligence is available as an add-on inside the Managed Demand and Full Funnel service tiers. It can also be added as a standalone monthly service for teams already running their own follow-up.

It sits inside the same Assess → Implement → Manage model: we map your traffic, deploy the matching layer, and keep the signal flowing into your CRM.

Start here

See which accounts are already showing intent.